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Success Stories

Steve and Maggie tackle throwaway culture

Throwing out old appliances, floor coverings and even bathtubs could be a thing of the past thanks to a new business launched in South East Wales by husband and wife team Steve and Maggie Williams.

They have introduced to the UK and mainland Europe revolutionary US-owned technology that provides environmentally - friendly restoration, repair, re-colouring and resurfacing of a huge range of items.

Their new business, All Surface Technology Ltd, is being launched from new premises in New Inn, near Pontypool, with help from management consultancy, CODA Business Management Ltd, based in Newport, and support from the European Regional Development Fund.

Steve, who has created the new venture after a career in the voice and data communications sector, says All Surface Technology has already created seven jobs, including two new Modern Apprenticeships.

“In essence, we provide an alternative to throwing out everything from cabinets and Work tops to appliances and sinks,” he said. All Surface’s licensed technology allows everything to be resurfaced in situ, and will targeting homes and commercial premises.

“The beauty is that households and businesses will no longer need to throw away items that are either partially or severely damaged, scratched or aged. As well as cost advantages, there is an enormous environmental benefit to us all in the longer term,” Steve added.

“Such is the sophistication of the technology that we offer a range of textures from a smooth to granite effect, coupled with colour choices ranging into the thousands in matt or high gloss finish,” he said.

All Surface has been assisted by CODA’s Aspire Programme, which with Welsh Development Agency support offers mentoring and specialist consultancy to ambitious entrepreneurs in South East Wales whose business ideas demonstrate strong growth potential.

CODA business mentor Steve Allen said, “Steve and Maggie have done a tremendous job in sourcing a product that is truly unique and then setting about its launch in the UK and Europe.

“Their new premises in New Inn have been superbly kitted out as a showroom and technical training centre, which will serve as a platform on which to build employee and customer numbers in the next few years.”

 

 
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